Home > Subjects > English > English level 1 > 1.7 Create a visual text > Achievement criteria > Terminology
- Subject: English
- AS: 90855
- Level: 1
- Credits: 3
- Internal
1.7 Create a visual text
Terminology
Here are explanations for terminology used in the achievement criteria for this achievement standard. They are grouped by level of achievement.
On this page: Achievement | Achievement with Merit | Achievement with Excellence
Achievement
Develop ideas means to build on an idea by adding detail, to form a cohesive text. You can do this by linking ideas and/or details into a complete and logical unit.
Ideas may be your opinion on a topic, facts, or information, feelings, thoughts, themes. Ideas support the main reason (purpose) for your presentation.
Detail may include explanation, examples, or evidence relating to the main ideas.
Details help to support and develop ideas making them more believable.
Structure ideas means ordering and organising your ideas into a logical sequence or layout to suit the text type, purpose and the audience.
Language features– depending on the type of presentation, different visual and verbal techniques may be selected, such as:
- visual (eg images, sequence, costumes, movement)
- verbal (eg dialogue, quotations).
Appropriate means that the techniques chosen suit the purpose and type of presentation.
Purpose is the reason behind your presentation – do you want to entertain, inform, persuade or express feelings to your audience? Use the purpose as the focus for the expression of your ideas.
Audience means the group you are aiming to get your message across to. Think about age, gender, etc and how your can communicate best with them. This could be stated in the task.
Achievement with Merit
Convincingly means the way the text has been constructed makes it seem believable, real, or have an impact in some way. Ideas may be connected or linked through language, structure or thought.
Control means to carefully select language features and presentation techniques to help communicate your purpose clearly to the audience.
Achievement with Excellence
Effectively means clever, interesting, or offering a new way of looking at the topic to challenge the audience. The structure will have a unique plan that has been carefully thought through and combines the most important elements and presentation techniques.
Command attention means the chosen techniques are used confidently in new, creative, and/or very effective ways throughout the text. The presentation will be memorable and have a certain wow factor that holds the audience’s attention and may challenge them in some way.

