Home > Subjects > English > English level 2 > 2.1 Creative writing > Achievement criteria > Terminology
- Subject: English
- AS: 90375
- Level: 2
- Credits: 3
- Internal
2.1 Produce crafted and developed creative writing
Terminology
Here are explanations for terminology used in the achievement criteria for this achievement standard. They are grouped by level of achievement.
On this page: Achievement | Achievement with Merit | Achievement with Excellence
Achievement
Develop and sustain ideas
- Develop and sustain ideas means to build on a single idea by adding detail to form a complete and logical unit of writing. You can do this by linking ideas and details, and/or extending images or moods through out your description.
- An idea may be thoughts, feelings, senses, and/or experiences.
- Ideas form a central point to base your writing around.
- Details may include description, specific information, or choice of words relating to a main idea.
- Details help to support and bring ideas to life.
Craft writing means to revise, rework, and reshape your writing by selecting language techniques that support your ideas and structure.
Effects means you know how to use appropriate language techniques to give a certain feeling, tone, or message in your writing.
Appropriate to audience and text type means the way it is written should match the type of writing undertaken (this will be specified in the task your teacher gives you) and suit the reader.
Structure material means ordering and organising writing into a beginning, middle, and end to suit the task and the reader. Try to organise your subject matter and ideas into the best possible order to help create a mood or reveal information appropriately.
Writing conventions are the rules used when writing such as spelling, punctuation, grammar, word choice, order of words, and paragraphing. However, a deliberate misuse of writing conventions can be used for effect or impact. For example deliberately misspelt words can reflect pronunciation in dialogue.
Accurately means work has been closely and carefully proofread to a near perfect standard with limited errors, so that only a few minor mistakes would have to be changed if it were to be published.
Achievement with Merit
Convincingly means the way it is written makes the writing seem believable, real, impressive, or powerful in some way.
Craft controlled writing means to carefully select words and language techniques for a specific reason. Every aspect of your writing contributes something worthwhile to the piece.
Structure material clearly means paragraphs are organised in a logical order for a particular reason and ideas can be linked between paragraphs. Ideas may be connected or linked through language, structure or thought.
Achievement with Excellence
Integrate ideas means to combine a number of ideas together to make a complete and logical unit of writing.
Commands attention means the reader finds it very memorable, interesting, or worthwhile – in other words, they can’t put it down. This may be done by having a unique writing style, skilled use of language, using of a wide range of language techniques, and varying sentence structures.
Effectively means clever, interesting, or unusual. The structure will have a controlled, unique plan which is carefully thought through and draws all elements of the writing together.

